A New Logo is NOT a Rebrand
A new logo isn’t a rebrand. Brand identity vs visual identity explains why most “rebrands” miss the real problem—lack of clarity.
Stories carved from the creative fire.
The Cave Wall.
Every mark tells a story, and this is where we share ours. The Cave Wall is home to everything we’re learning, refining, and exploring — from branding insights to behind-the-scenes process notes. These aren’t just articles; they’re pieces of the journey, captured before they fade. Step inside and see what we’ve been carving.